Malik Browne

I'm Malik Browne, based in New York City. I've spent the last ten years in tech, working across the whole stack of how people find things online: SEO and landing pages on one end, and the kind of complex infrastructure that powers highly capable engineering teams on the other. Marketing is the throughline. Outside of that I've done everything from high ticket sales to building and scaling low ticket funnels to coaching.

A few years ago I put all of it into BakingSubs, a site that answers one narrow question over and over: what you can use instead of the ingredient you just ran out of. No ad budget, no PR, no agency. Just pages built to be the clearest answer to a real question.

That site has now been cited 162,500 times by Microsoft Copilot, with 112,500 of those in just the last three months, alongside more than 5,000 Google clicks a day. The acceleration wasn't luck. It came from a repeatable system for becoming the page AI tools reach for when someone asks a question in your niche. I call it the Citation Cluster Method.

Here's what I think most people haven't noticed yet. AI has quietly become the new word-of-mouth. When someone asks it who to trust, it doesn't hand back a list of links to sort through. It names a few businesses and skips everyone else, and most owners have no idea whether they're named or invisible.

The part that isn't fair

The best practitioners are usually the worst documented. Twenty years of jobs handled, clients turned around, edge cases nobody else has seen, and almost none of it written anywhere a machine can read. AI can only trust what's on the record. So when the recommending moved to machines, the genuinely excellent started losing to the merely legible: not the best business, the best-documented one.

That's the injustice ResilientNiche exists to fix. If you're the expert in your corner of the world, your experience is the one thing AI can't fake. It's also the one thing it can't see until you put it on the record.

Why I built this

When I looked around, nobody was closing that gap for actual owners. There are dashboards that will show you where you stand, then keep charging you to watch. There are agencies that will do the work at a retainer most solo operators can't justify, and whose results you can never quite trace. What didn't exist was the thing in the middle: something that finds the exact question your buyers ask and you're losing, drafts the page that answers it, insists you add the part only you know, and then tells you the day AI starts saying your name. So I built it.

That loop isn't a theory anymore. Pages the tool drafted have been published by customers and later cited by AI for the exact questions they were losing, with timestamps on both ends. When I say it works, that's what I mean: not a score going up, a machine recommending a real business to a real stranger where it used to recommend someone else.

One more thing, because it's the standard I hold this company to. Nearly every buyer who's told me why they bought said some version of the same sentence: it felt genuine, and I wasn't making crazy promises. So I won't start. AI referrals are still a small slice of the web. The engines re-read on their own schedule, not mine. What I can show you is where you stand today, the pattern that works, and proof when it does.

ResilientNiche is where I teach that method to other operators: solo founders, coaches, experts, and small teams who are the expert in their corner of the world but stay invisible when the AI does the recommending. If that's you, start with a free Visibility Check and see where you stand.