The scorecard

The six signals we check when AI isn't naming you

Nobody outside OpenAI, Anthropic and Perplexity knows the formula, and anyone selling you one is guessing. Here is what can be known: whether those engines name your business when a buyer asks, and which competitor they hand over instead. We measure that. Then we check six things on your site, because when an engine has your page in front of it and passes over it anyway, this is where the answer usually is.

Score my site

Your site, on all six

Example scan

One page each

What each signal looks at

Two are foundations: short checklists you can finish once. The other four make up the content score you watch, and they grow with every page you publish.

Pass or fail

Technical Setup

Before an AI engine can quote you, its search crawler has to reach your pages and be allowed to read them. This is one of the two foundations: a short checklist that can be finished, and once every check passes it is done.

29%

Quotable Content

AI engines answer a question by lifting a clean, self-contained passage from a page and attributing it to the source. Pages written as direct answers get pulled into responses. Rambling that buries the point gets skipped.

29%

Topic Focus

Any given AI answer names a handful of sources, not a long list. Go deep on one subject and you're a plausible candidate for that short shelf. Sprawl across everything and you read as nobody's first choice.

21%

First-Hand Experience

A machine can generate a summary of what's already published. It cannot generate what your own work taught you. That asymmetry is the whole argument for putting your experience on the page, and it doesn't depend on knowing how any engine ranks anything.

Pass or fail

Who's Behind It

Buyers and engines both end up asking the same question about a page: who is behind this? A named person with a real track record answers it. An anonymous page leaves it open. This is the second of the two foundations, and it can be finished.

21%

Page Connections

A topic covered by a cluster of linked pages reads as genuine depth, not a one-off post. A page nothing else on your site points at is harder for anyone, human or machine, to arrive at.

Score your site on all six.

One scan reads your site the way an AI engine does, scores every signal, and shows you exactly what to fix first.

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