The scorecard
The six signals we check when AI isn't naming you
Nobody outside OpenAI, Anthropic and Perplexity knows the formula, and anyone selling you one is guessing. Here is what can be known: whether those engines name your business when a buyer asks, and which competitor they hand over instead. We measure that. Then we check six things on your site, because when an engine has your page in front of it and passes over it anyway, this is where the answer usually is.
Technical Setup
15%This is the one pass-or-fail signal. Before an AI engine can quote you, its crawler has to reach your pages and be allowed to read them. Plenty of good sites quietly fail here and never find out.
Read moreQuotable Content
20%AI engines answer a question by lifting a clean, self-contained passage from a page and attributing it to the source. Pages written as direct answers get pulled into responses. Rambling that buries the point gets skipped.
Read moreTopic Focus
20%Any given AI answer names a handful of sources, not a long list. Go deep on one subject and you're a plausible candidate for that short shelf. Sprawl across everything and you read as nobody's first choice.
Read moreFirst-Hand Experience
15%A machine can generate a summary of what's already published. It cannot generate what your own work taught you. That asymmetry is the whole argument for putting your experience on the page, and it doesn't depend on knowing how any engine ranks anything.
Read moreWho's Behind It
15%Buyers and engines both end up asking the same question about a page: who is behind this? A named author with a real track record answers it. An anonymous page leaves it open.
Read morePage Connections
15%A topic covered by a cluster of linked pages reads as genuine depth, not a one-off post. A page nothing else on your site points at is harder for anyone, human or machine, to arrive at.
Read moreScore your site on all six.
One scan reads your site the way an AI engine does, scores every signal, and shows you exactly what to fix first.
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