Get found by AI
How AI decides which experts to recommend. What it takes to become the name ChatGPT, Claude, and Perplexity pass around.
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Posts in Get found by AI
AI Is the New Word of Mouth. Most Businesses Are Invisible in It.
AI now recommends a handful of businesses by name and skips everyone else. The shift is already proven at the scale of Google and OpenAI. Most owners just haven't noticed it applies to them yet.
How to Get Found on ChatGPT as an Expert
The 5 ways ChatGPT decides which expert to recommend, plus the 8-question diagnostic that shows you exactly where your site is invisible right now.
Can You Actually Influence What ChatGPT Says About You?
Yes, and it is not a trick. AI engines build their answers from what they can read about you on the web. Change the inputs and the recommendation changes. Here is how it actually works.
I Run a Service Business, Not a Content Site. Does AI Visibility Apply to Me?
Yes, and the data says service businesses are the most invisible of all. Why being recommended by AI matters more for service providers, and how few pages it takes.
Is It Too Late to Get Into AI Search?
No. The data says the opposite. With 7 in 10 businesses still invisible, AI recommendations are in the early, wide-open phase, not the crowded one. Here is why, and what too-late would actually look like.
We Checked 232 Businesses for AI Visibility. 7 in 10 Were Invisible.
What happened when 232 real businesses ran an AI Visibility Check across ChatGPT, Claude, and Perplexity, which kinds of business showed up, and the one thing the visible ones did that the invisible ones did not.
The 8 Questions to Ask Before Buyers Find Your Competitors First
The 8 questions buyers type into ChatGPT, Claude, and Perplexity when they're ready to hire a coach. Run them on your own name and see what shows up.
How Coaches Show Up in ChatGPT Search (and Why Most Don't)
Most coaching sites give ChatGPT nothing to quote. Here are the 3 page types that actually get cited, plus why home and services pages get ignored.
How to Be Recommended by Perplexity When Buyers Research You
Perplexity cites sources differently from ChatGPT. Here's what it rewards, what it ignores, and the 6 fixes that get your name in its answer box.
What ChatGPT Actually Looks for When Recommending Experts
ChatGPT doesn't pick experts the way Google ranks pages. Here are the 6 signals worth checking, which one I've since measured against real answers, and where I got it wrong.
Why Google's AI Overviews Are Sending You to the Wrong Audience
AI Overviews aren't killing your traffic evenly. They're stealing the browsers and leaving the buyers, but only for sites cited inside the answer box.
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